Set Up Your AdWords Account
Step 1
Open a Web program, explore to adwords.google.com and log in
with your Google username and password. This shows a Google Adwords sign-up
page.
Step 2
Click the drop-down menus labeled "Time Zone Country or
Territory" to select your location, "Time Zone" to select your
time zone and "Select a Permanent Currency for Your Account" to
select your currency. Click the "Continue" button at the bottom of
the screen to complete the AdWords account setup.
Step 3
Click "Sign In to Your AdWords Account" on the welcome
page and click the "Create Your First Campaign" button to display
your first campaign settings page.
Choose Your Campaign
Settings
Step 1
Click the drop-down menu labeled "Load Settings" in the
campaign settings page and select the campaign type. Here you can choose to
display ads in Google search results, websites, both or mobile apps.
Step 2
Type a name for your ad campaign under the "General"
section of the campaign settings page. This will not be displayed to Web users
and is only for your future reference.
Step 3
Click one of the options in the "Countries and
Languages" section to select the whole world, the United States and
Canada, just the United States or any other location you want your ad campaign
target.
Step 4
Click an option in the "Networks and Devices" section to
select the device types you want your ad campaign to appear on. Here you can
choose from desktops, laptops, mobile devices, tablets or any combination of
these. You can also choose to target only certain operating systems or mobile
phone carriers.
Step 5
Click "I'll Manually Set My Bids and Budgets" in the
"Bidding and Budget" section of the campaign setup page if you want
more control over your budget and ad display frequency. Select "AdWords
Will Set My Bids to Help Maximize Clicks Within My Target Budget" if you
are new to AdWords.
Step 6
Type a currency amount in the field labeled "Budget" to
set the amount per day you are willing to bid on daily ads. The actual daily
spend may be up to 20% more than what you set as your daily bid.
Step 7
Click any check boxes in the "Ad Extensions" category if
you want to add extra information and functionality to your ads. Here you can
opt to show a location, extra website link, phone number, Google+ page
associated with your company or a link to any mobile app.
Step 8
Click the "Save and continue" button at the bottom of
the page to save all of the data you entered. This displays the campaign
management page for your ad.
Launch Your Campaign
Step 1
Type a headline, first description line, second description line,
a display URL and a destination URL in the "Create an Ad" section of
the campaign management page. These are the items your target audience will
see. The destination URL can be different from the display URL.
Step 2
Type ten to twenty keywords in the "Keywords" section of
the campaign management page. Keywords can contain up to three words each and
must be entered on separate lines. Google will try to display your ad to people
who search those keywords.
Step 3
Click the "Save and Continue to Billing" button at the
bottom of the page to enter your billing information. The payment source you enter
here will be debited each time your ad is clicked or displayed.
Tips
·
You can start, end or edit your ad campaign at
any time by visiting adwords.google.com and signing in with the same username
and password you used to create the AdWords account.
Warning
·
Read the Google AdWords help section before
launching your first campaign.
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