How Set Up a Banner Ad Campaign using Google

Google Adwords permits you to make both content and standard promoting Campaigns that are shown alongside Google indexed lists and on sites that are part of Google's Adsense program. After you have made your standard you can transfer your banner ad to Google to rapidly make a commercial Campaign. You can likewise make free standards in various distinctive sizes by utilizing Google Adword's Display Ad Builder.

File Types

Google Adwords just permits certain document sorts and record sizes to be utilized for flag ads. Your pennant commercial ought to be in .gif, .jpg, .png or .swf position. Google at present obliges you to utilize one of the nine standard record sizes for your pennant. You can look over the versatile leaderboard (300-by-50), pennant (468-by-60), leaderboard (728-by-90), square (250-by-250), little square (200-by-200), expansive rectangle (336-by-280), inline rectangle (300-by-250), high rise (120-by-600) and the wide high rise (160-by-600). In the event that you are unsure of how to make the pennant commercial, think about reaching as a visual fashioner to help you or utilize Google's Display Ad Builder.

Display Ad Builder

Log in to your Google AdWords account and click on the "Campaigns" tab at the top of the screen. Click on the "Ads" sub-tab and select the "New Ad" button. Choose the "Display Ad Builder" from the list. Locate the "Themes" subheading and click on the link of a theme that you want to use. Enter the ad's name, a headline, description, display URL, destination URL and upload your logo. Select the size variations of the ad and click the "Next" button at the bottom of the screen. Review all of your newly created ads and deselect any ads that you do not like. Click on the "Save Ad" button when you are satisfied with your ads.

Pricing

Google's banner ads are priced the same way as Google's text ads. Google does not require a minimum budget, so you can set the bids very low to accommodate a small budget. Alternatively, you can set the bids as high as you want to target popular or expensive keywords and demographics. You can select cost-per-click (CPC) bidding or cost-per-thousand-impressions (CPM) bidding for your banner ad. CPC bids begin at $0.01 and rise up to $100 per click and only require you to pay when someone clicks on your ad. CPM bids start at $0.25 per thousand impressions and rise to $100. Users can click on your ad an unlimited number of times and you will still pay the set bid price, but you will also pay for users that do not click on your ad.

How to Set Up

Log in to your Google AdWords account at adwords.google.com. Click on the "Campaigns" tab at the top of the screen and click on the "Ads" sub-tab located in the center of the screen. Click on the "New ad" button and select the "Image ad" option. Select the "Choose File" button, select your banner ad from the menu and click on the "Open" button. Enter a name for your image, enter the URL you want to display in the ad and enter the actual destination URL in the text boxes provided. Click on the "Save Ad" button when you are finished creating your ad